Not long ago, we told you about how when people typed the name of the fairy tale Jack and the Beanstalk into the search engine, they saw ads for a pokie machine of the same name at a 32Red casino. The spotlight is back on paid ads on Google for an inappropriate query. Now Casumo Casino has received a warning for a search key that people shouldn’t be getting casino ads. The advertising standards association of Great Britain (ASA) considered that with the query “how to unsubscribe from all gambling” casino advertising is inappropriate. After all, with this request the user shows that he wants to find ways to combat gambling addiction. But Casumo stated that they didn’t consider this key in such a context. For them, it’s just a search for how to unsubscribe from newsletters, not an attempt to find ways to self-exclude. So the word “unsubscribe” was not on the list to exclude ad impressions. So, with this query, users were getting offers of Casumo bonuses. This is inappropriate even with this interpretation of the term.
The operator did not argue with the association and took steps to prevent this from happening in the future. This is what all the best online casino Australia does. They have already had incidents involving irresponsible advertising. And from the regulator UKGC came huge fines for non-compliance with the rules. On this topic Automated search for”bad” affiliates. Casino software The question arises on both situations, with the tale a little earlier and now with Casumo. Are the operators really honest, and the intention was not to attract those who did not think to play. Or is it a trend to quietly pay for search queries and to attract all who can. And then act surprised and refuse to give up the key. After all, there is no financial penalty.